I’ve lost count of the number of times a potential client has sent me a URL with the same frustrated preface: “The site looks exactly how we wanted, but the phone just isn’t ringing.” They aren’t wrong. The site does look good. The typography is solid, the hero image is high-resolution, and the brand colours are consistent. On […]
Your website is rarely just a digital brochure. For most businesses I work with, it’s the primary destination for potential customers evaluating whether to trust you with their money or their data. I’ve spent years digging into the backend of WordPress sites, fixing the cracks that appear when a site is neglected or built poorly. […]
A client called me last week frustrated with his Google Business Profile. He’s a local electrician. His profile was verified, photos uploaded, categories correct, reviews coming in. But his phone wasn’t ringing the way it used to. “I’m doing everything right,” he said. “Why am I not showing up?” I pulled up Google Maps and […]
I had a conversation last month with a local business owner who’s been operating for twelve years. He runs a successful renovation contracting company. Good reviews on Google. Steady stream of referrals. When I asked about his website, he laughed. “Don’t need one. All my work comes from word of mouth.” I didn’t argue with […]
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